Marketing Aptitude MCQ-61

Which is part of Government Publics ?

(A) Income Tax and Sales Tax Officer
(B) Customer
(C) Society
(D) Bank

Which is the basis of Market Segmentation as per Philip Kotler ?

(A) Geographical basis
(B) Demographic basis
(C) Psychographic basis
(D) All of these

Which is the Stage of Product life ?

(A) Product Planning and Mix
(B) Advertisement
(C) Introduction
(D) Market Variability

Customer Service—

(A) Is an integral Part of marketing
(B) Has no role in marketing
(C) Is required only by salesmen
(D) Is not required by salesmen

Government Policy is—

(A) Monetary and Credit Policy
(B) Dividend
(C) Cost
(D) Revenue

The factor determining Consumer behaviour is/are—

(A) Psychological factors
(B) Economic and Social Factors
(C) Informational Factor
(D) All of these

Which is Service aspect of a Product ?

(A) Basic benefits or advantages
(B) Service
(C) Facility
(D) All of these

Organisational intangible Products includes-

(A) Marketing Research Services
(B) Financial Services
(C) Promotional Services
(D) All of these

Marketing can be attractive if—

(A) Salesman are attractive
(B) Price is high
(C) Lower Product Quality
(D) Move Expensive Product

Match the following—
List-I(Elements of Product Planning and developing)

1) Product dropping
2) Product modification
3) Product Simplification
4) Product diversification

List-II (Example)

(a) Marginal Product
(b) Change in the Shape of Product
(c) Single Product
(d) Different Product
(e) Sales
1 2 3 4

(A) (c) (b) (d)
(B) (a) (d) (c)
(C) (a) (b) (d)
(D) (c) (b) (a)

The objective of Packaging is/are—

(A) Protection to the Product
(B) Maintaining the Product quality
(C) Identification
(D) All of these

Product Planning involves—

(A) Product Testing
(B) Engineering and Research and Development
(C) Wage
(D) A and B

Profit oriented objective includes—

(A) Maximizing Profits
(B) Sales
(C) Cost
(D) Research

Cost of resource includes—

(A) Cost of raw material
(B) Labour
(C) Power or coal
(D) All of these

At BEP Point—

(A) Maximization Profit
(B) No Profit no Loss
(C) Maximization of Loss
(D) Maximum Sales