Marketing Aptitude MCQ-46

The Position of Customer is centred due to —

(A) Product Planning and Marketing research
(B) Pricing
(C) After Sale Service
(D) All of these

Individualisation is process of—

(A) Customer relationship management
(B) Customerisation
(C) Customer Information
(D) Storage

Debit card issued by only State Bank of India, it is an example of—

(A) Product Policy and Product Planning
(B) Product Item
(C) Product Mix
(D) Product Line

Which is the nature of Marketing Mix ?

(A) Integrated marketing strategy
(B) Mix of Mixes
(C) Helpful in marketing
(D) All of these

Which is a Part of Place mix of a bank ?

(A) Loan Distribution area of a bank
(B) Transportation
(C) Order Processing
(D) All of these

A bank is regulated by—

(A) Indian Companies Act, 1956
(B) Banking Regulation Act, 1949
(C) Indian Contract Act, 1872
(D) All of these

Which is factor of organisation’s Policy ?

(A) Accounting Policy
(B) Production and Purchasing Policy
(C) Research and Development
(D) All of these

Which is not the part of Tax Structure of bank?

(A) Income Tax
(B) Service Tax and Gift Tax
(C) Corporate Tax
(D) Sales Tax

Segmenting the market is described as—

(A) Allocation of Fund
(B) Allocation of Product or Services
(C) Market Segmentation
(D) Cost

Market Segmentation is—

(A) Sub-dividing of a market into homogeneous subset of customers, where any subset may conceivably be selected as market target to be reached with a distinct marketing mix.
(B) Product planning
(C) Product mix
(D) Pricing

Which is the basis of Behavioural Segmentation ?

(A) Benefits sought
(B) User status
(C) Usage rate
(D) All of these

Which is not Secondary Buying Motives ?

(A) Convenience
(B) Style
(C) Beauty
(D) Long period development and expenditure

Projective techniques includes—

(A) Thematic apperception test
(B) Cartoon test
(C) Sentence Completion Test
(D) All of these

Organisational Consumer of the bank is/are—

(A) A Corporate body
(B) An Industry or Trust or School
(C) A Firm
(D) All of these

A ……… is bundle of utilities consisting of various Products Features and Containing Services.

(A) Product
(B) Planning and development Stage
(C) Cost
(D) Risk