Marketing Aptitude MCQ-15

Marketing Awareness RRB,IBPS Clerks,SBI PO,SBI Carrers,SBI Online Exam

CRM consists of the Processes a company uses to track and organise its contacts with its—

(A) Current and Prospective Customers
(B) Staff
(C) Building
(D) Manager

Who is the developer of Marketing Mix ?

(A) Neil H. Borden and Martin Marshall
(B) James Culliton
(C) Borden
(D) Philip Kotler

Retailer is a Part of—

(A) Product mix
(B) Price mix and Rebate planning
(C) Place mix
(D) Promotional mix

Which is mutual factors of marketing environment ?

(A) Labour
(B) Political system affected by Social factor
(C) Capital
(D) Plant

Which is the type of Customers ?

(A) Consumer customer
(B) Industrial customer
(C) Reseller customer
(D) All of these

Match the following—
List-I (Environmental Factors)

1) Economic environment
2) Social environment
3) Cultural environment
4) Demographic environment

List-II (Examples)

(a) Inflation
(b) Lifestyle
(c) Values
(d) Educational level of a Population
(e) Political Status

Codes :

(A) (c) (b) (d)
(B) (a) (c) (d)
(C) (a) (b) (d)
(D) (a) (b) (c)

Market plan is—

(A) An action plan for day-to-day marketing
(B) Effective Selling Steps
(C) Effective Buying Steps
(D) All of these

Selling Cost is—

(A) Salary of Traveller Salesman
(B) Incremental Cost
(C) Selling Expenses
(D) All of these

Match the following—
List-I (Basis of Market Segmentation)

1) Occupation
2) Education
3) Income
4) Gender

List-II (Example)
(a) Manager
(b) Primary education
(c) Above Rs. 3,50,000
(d) Male customer
(e) Perception
Codes :
1 2 3 4

(A) (b) (c) (d)
(B) (d) (a) (c)
(C) (a) (b) (d)
(D) (a) (c) (b)

The Consumer is the ……… of market.

(A) Staff and owner
(B) Innovator and Developer
(C) King
(D) All of these

Public relation is —

(A) Part of marketing
(B) Part of customer service
(C) Part of Image Building
(D) All of these

Which is the environment of Buying Stimuli ?

(A) Political Factors
(B) Social and Cultural Factors
(C) Economic Factors
(D) All of these

Motivation means—

(A) Keeping the salesman happy
(B) Keeping the staff happy
(C) More enthusiasm
(D) All of these

Which is durable Product ?

(A) Television and Furniture
(B) Milk and Ghee
(C) Bread
(D) All of these

Match the following—
List-I (Stage of PLC)

1) Introduction Stage
2) Growth Stage
3) Maturity Stage
4) Saturation Stage

List-II (Product of Bank)

(a) e-Payment
(b) ATM Card
(c) Debit or Credit Card
(d) RDs
(e) FDR
1 2 3 4

(A) (b) (c) (d)
(B) (d) (a) (c)
(C) (a) (b) (d)
(D) (a) (c) (b)