Marketing Aptitude MCQ-16

Product attributes includes—

(A) Guarantees and Warranties
(B) Production
(C) Sales
(D) Goodwill of Company

Product development’s activities are—

(A) Attributes determination
(B) Engineering activity
(C) Functional activity
(D) All of these

Which is Brand Policy ?

(A) Product Number
(B) Product line and Branding Policy
(C) Cost
(D) Cost Plus

PAN card issued by ……… Bank.

(A) AXIS Bank
(B) State Bank of India

Variable Cost of Product involves—

(A) Material Cost
(B) Research and development expenses
(C) Rent
(D) Salary

Price Strategy includes —

(A) Allowance
(B) Seasonal discount
(C) Functional discount
(D) All of these

MOS stand for-

(A) Marginal Operation System
(B) Margin of Safety
(C) Money Over Sale
(D) All of these

Which is means of Bank advertising ?

(A) Newspapers or Magazine
(B) Television
(C) Posters
(D) All of these

The function of advertising involves—

(A) To explain causes of shortages
(B) To aid salesmen
(C) To introduce new Products
(D) All of these

Which is/are the objectives of Sales Management ?

(A) Attracting of Purchasers
(B) Development of Sales Personnel
(C) Market Survey
(D) All of these

In Internet Marketing SEO stands for—

(A) Save Engine Organisation
(B) Save Economy Openness
(C) Search Engine Optimization
(D) Social Economy Optimization

Life Insurance Corporation of India gives the which type of training ?

(A) Continuation training
(B) Basic Training
(C) Advanced Training
(D) Supervisor Training

The Sale of Goods Act was introduced in—

(A) 1830
(B) There is no accurate date of implementation
(C) 1930
(D) 1940

Selling is a function of—

(A) Product planning and Product Mix
(B) Promotion
(C) Research and development
(D) Brand

Which is not the type of market planning ?

(A) Back wash planning
(B) Short range planning
(C) Long range planning
(D) Adhoc planning