Marketing Aptitude MCQ-12

Marketing Awareness IBPS PO,SBI Online,LIC AAO,SBI Carrers,Bank Clerks

Marketing strategies mean—

(A) Plan for effective marketing
(B) Type of marketing style
(C) Market Demand
(D) All of these

Digital marketing means—

(A) Selling digital goods
(B) Selling calculators
(C) Selling through internet
(D) All of these

Life Cycle of the Product involves—

(A) Initial Stage
(B) Developing Stage
(C) Saturation
(D) All of these

Match the following (In case of Bank) —
List-I (Basis of Segmentation)

1) Senior Citizen
2) Poor Person
3) Unemployed Person
4) Employee

List-II (Related Product of Bank)

(a) High rate of Interest on bank’s Term Deposits
(b) Personal loan on low interest rate
(c) Business loan
(d) Overdraft Facility
(e) Life
Codes :
1 2 3 4

(A) (b) (c) (d)
(B) (d) (c) (a)
(C) (a) (b) (d)
(D) (a) (c) (b)

A ………… may be defined as a drive or an urge for which an individual seeks satisfaction.

(A) Motive
(B) Product orientation and Product Style
(C) Cost
(D) Brand

Bank assurance means—

(A) Assuring to repay bank loans
(B) Assuring to repay credit card dues
(C) Assuring to repay home loan dues
(D) All of these

Mental Processing involves—

(A) Need of Product or Services
(B) Information Search
(C) Evaluation of alternatives
(D) All of these

Reference groups includes—

(A) Market Sectors
(B) Producer
(C) Satisfied Customer
(D) Research and development’s techniques

The Specialty Product is/are—

(A) Luxury Car and Watches
(B) Butter
(C) Milk
(D) Oil

In Product development Stage—

(A) Marketing Strategy is not required
(B) High Profit Policy
(C) High Product Price Policy is required
(D) All of these

Which is not Product attributes ?

(A) Brand and Labelling
(B) Packaging (Wrapper or Container)
(C) Colour
(D) All of these

Test marketing involve—

(A) Sales Forecasting of Prospect Product
(B) Marketing Programme’s evaluation
(C) To find out Product weakness
(D) All of these

Which is the Brand Testing mode ?

(A) Memory Test or Preference Test
(B) Association Test
(C) Learning Test
(D) All of these

Which is the example of Product diversification of Bank ?

(A) Credit Card
(B) International Credit Card
(C) Debit Card
(D) All of these

Fixed Cost includes—

(A) Salary of the employee or manager
(B) Material Cost
(C) Power
(D) Wage