Marketing Aptitude MCQ-8

Marketing Awarenes MCQ SBI,IBPS,RRB,NICL,LIC,Bank Clerks,POs,GIC

Match the following—
List-I (Motivation Theory of Buying)

1) Psychoanalytical
2) Learning Model
3) Organizational Model
4) Socio-Psychological Model

List-II (Developed by)

(a) Fried
(b) Pavlovian
(c) Hobbes
(d) Veblen
(e) Rath
Codes :
1 2 3 4

(A) (c) (b) (d)
(B) (a) (c) (d)
(C) (a) (b) (d)
(D) (c) (b)

Which is not the step of Consumer decision Process ?

(A) Brand Selection
(B) Selection of distribution channel
(C) Production Style
(D) Re-purchase decision

A Product represents a marketer’s offering as it is perceived by—

(A) Potential Customers
(B) Present Customers
(C) Company
(D) All of these

Match the following—
List-I (Type of Products)

1) Specialty Product
2) Unsought Product
3) Shopping Product
4) Emergency Product

List-II (Example)

(a) Credit Card or Car loan
(b) Insurance
(c) Loan on T.V.
(d) Medical loan
(e) Retailer
Codes :
1 2 3 4

(A) (c) (d) (c)
(B) (d) (c) (e)
(C) (a) (b) (d)
(D) (a) (b)

In Product Introduction Stage—

(A) Advertisement is required
(B) Sales Promotion is required
(C) R & D is required
(D) Both A and B

Match the following—
List-I (Product Attributes)

1) Quality
2) Design
3) Packaging
4) Brand and Labelling

List-II (Example or Nature)

(a) Purely
(b) Arrangement of Physical element
(c) Wrapper
(d) Symbol
(e) Cost Plus

1 2 3 4

(A) (c) (b) (d)
(B) (c) (d) (a)
(C) (a) (b) (d)
(D) (a) (c) (b)

Trademark is a—

(A) Brand which is given legal Protection because under the law it has been appropriated exclusively by one seller
(B) Liability
(C) Technique
(D) Advertisement

Which is an informative tag, Wrapper or Seal attached to a Product or Product’s Package.

(A) Brand
(B) Branding name or Trade mark name
(C) Label
(D) Cost

Back Office deviation includes —

(A) Planning
(B) Billing
(C) Maintenance
(D) All of these

BEP stand for—

(A) Basis Product evaluation
(B) Break-even-point
(C) Basis of Product
(D) Exception of Business

Which is/are Psychological Pricing Policy ?

(A) Higher Prices with better quality Policy
(B) Reference Pricing Policy
(C) Odd Price Policy
(D) All of these

The MRTP Act was introduced in …….in India.

(A) 1 June, 1969
(B) 1 April, 1970
(C) 1 May, 1872
(D) 1 June, 1869

Margin of Safety can be increased by—

(A) Decreasing the fixed cost
(B) Production
(C) Sales
(D) Brand

Which is the best means of Bank advertising ?

(A) Bank employee or their Manager
(B) Sky Advertising
(C) Satisfied Bank Customer
(D) Circular

Which is true about advertising ?

(A) Advertisement is an Investment
(B) It pays to advertise
(C) Advertisement is a waste of money
(D) All of these