Marketing Aptitude MCQ-2 January 23, 2016admin0 Comments CategoriesMarketing Aptitude 1. Classification of products into goods, services, and ideas is determined by the: degree of labour intensiveness. type of markets. dominant component. skill of the service provider. None of these 2. Which of the following is generally viewed as a business or industrial service? Hair care services Marketing research Dry cleaning Therapeutic massages None of these 3. Of the following alternatives which service is the most people-based? Dry cleaning Carpet cleaning Swimming instruction Airline flight None of these 4. Services can be meaningfully analyses by using a five-category classification scheme including type of market, degree of labour-intensiveness, degree of customer contact, skill of service provider, and degree of competition within the service industry. goal of the service provider. market share of the service provider. employee structure of the service provider. None of these 5. The appearance of the production facilities and the interpersonal skills of actual service providers are critical in ______ services. low-contact equipment-based industrial high-contact None of these 6. In service marketing, the most important link to the customer is effective advertising. good word-of-mouth communication. well-trained contact employees. the tangible aspects of the service. None of these 7. A Bank supplies products that fall primarily at which of the following points on the tangibility continuum? Totally tangible Tangibly dominant Neutral Intangibly dominant None of these 8. As PANKAJ and PURNIMA Wallace meet with the account representative at ICICI Bank, they are shown a sample of what their monthly statement Will look like. Providing such sample documents allows ICICI to add tangibility to which one of the following qualities? experience credence search perish ability None of these 9. Atharva, a young dentist, finds that he is not bringing in enough revenue to cover his expenses. He would like to schedule more patients, but he finds that in almost every time slot he is seeing an existing patient. Atharva’s problems with expanding his practice deal with the aspect of service called: perishability credence. inseparability. heterogeneity. None of these 10. Legal and General Insurance uses the umbrella to communicate protection to its customers. This illustrates the company’s attempt to help customers understand the service by: emphasizing tangible cues in promoting the service. personal selling of the service. utilizing publicity techniques to enhance the service. distributing the service directly through television. None of these 11. Marketers for the airline industry sometimes find it difficult to promote their product because unused aero plane seats cannot be stored. This problem illustrates which one of the following unique features of services? Intangibility Inseparability Perish ability Heterogeneity None of these 12. The owner of the Beauty Spot beauty salon has difficulty in standardising and controlling the quality of service the customers in her salon receive. This problem illustrates which one of the following unique features of services? Intangibility Inseparability Perish ability Heterogeneity None of these 13. Which one of the following can be considered a high-contact service? Postal service Car repair Health care Banking None of these 14. Delta Airlines runs a series of television commercials that show its personnel going out of their way to help customers. An important secondary audience for these ads is: the Civil Aviation Authority. competitors. customers. delta employees. None of these 15. Adam’s Pool Service charges Rs.50 for swimming pool cleaning performed prior to May 15 and Rs.75 for jobs performed after that date. This pricing structure provides the benefits to Adam’s of: price leaders. smoothing demand fluctuations. increasing service tangibility. tying prices to service costs. None of these 16. Marketing activities conducted by individuals and organizations to achieve some goal other than ordinary business goals such as profit is: non business marketing. organizational marketing. individual marketing. enterprise marketing. None of these 17. An advertising campaign that tries to persuade people to avoid drinking and driving is an example of: service advertising social marketing campaign marketing product advertising None of these 18. A group of individuals who have an interest in or concern about an organization, a product, or a social cause is a(n): direct consumer. client consumer. target public. general public. None of these 19. A university’s student body would be considered its _____ public, and parents, alumni, and trustees would be included as its—– public. client; general specialised; general target; simple general; client None of these 20. According to the text, the direct consumers of a nonprofit organization are its general public. consumer public. member public. client public. None of these Loading … Question 1 of 20 Related posts: Marketing Aptitude MCQ-69 Marketing Aptitude MCQ-65 Marketing Aptitude MCQ-12 Marketing Aptitude MCQ-20 Marketing Aptitude MCQ-66 Powered by YARPP.