Marketing Knowledge MCQ-3 January 23, 2016admin0 Comments CategoriesMarketing Aptitude 1. Consumer Products include: Convenience Products Shopping Products Unsought Products Specialty Products All of the above 2. Which of the following is not included in the 4 P’s of marketing Mix: Physical evidence Place Price Product Promotion 3. Anthropology is related with: Society Politics Law Economy Demography 4. SWOT analysis include: Strengths Weaknesses Opportunities Threats All of the above 5. Which of the following is not a positioning error: Under positioning Over positioning Doubtful positioning Inaccurate Positioning All of the above 6. Product line refers to: A group of closely related products A set of all the products Specific products All of the above None of these 7. Most of the opinion leaders are: Laggards Innovators Early adopters All of the above None of these 8. GE matrix has: 9 Cells 12 Cells 4 Cells 3 Cells 5 Cells 9. In GE Nine Cell Matrix Red colour indicate: Expansion Select Divest All of the above None of these 10. In GE Nine Cell Matrix Yellow colour indicate: Expansion Select Divest All of the above None of these 11. In GE Nine Cell Matrix Green colour indicate: Expansion Select Divest All of the above None of these 12. A product may be: Consumer product Industrial product Durable product Non-durable product All of the above 13. Dumping is a form of: Pricing method Market segmentation Price discrimination All of the above None of these 14. WTO came into existence on: 1st January 1999 1st January 1997 1st January 1990 18′ January 1995 1s’January 1992 15. The data which is collected first tin is known as: First hand data Right data Both (1) and ( 2) Primary data None of these 16. Database is a source of: Reliable data Correct date Primary data Secondary data None of these 17. Which of the following is the tool sales promotion? Personal selling Direct selling Publicity Advertising Customer promotion 18. Which of the following is not related with international marketing: Export Licensing Penetration Exchange risk Legal Status 19. Which of the following is a Trading Block? AFTA ASEAN NAFTA SAARC All of the above 20. MNCs can be classified on the basis of: Structure Size Performance Behavior All of the above Loading … Related posts: Marketing Aptitude MCQ-63 Marketing Aptitude MCQ-69 Marketing Aptitude MCQ-12 Marketing Aptitude MCQ-20 Marketing Aptitude MCQ-66 Powered by YARPP.