Marketing Aptitude MCQ-4 January 23, 2016admin0 Comments CategoriesMarketing Aptitude 1. Zero-Based Budgeting (ZBB) means a tool for marketing cost analysis a tool for financial analysis each year, budgeting starts from a scratch a certain percentage of sales Only (1) and (2) 2. The best advertisement is —— glow sign boards on internet T.V. Media Print Media a satisfied customer 3. According to product life cycle theory, the profit is maximum in: Developed Stage Early stage Matured Stage Declined Stage None of these 4. Which of the following expresses Maslow’s Motivation Theory best? Importance of motivation of customer development Why people are driven by particular need at particular times Where human needs are arranged in a hierarchy All of the above Only (2) and (3) 5. In banks, loans & advances are considered as —— assets liabilities resources cause of expenditure None of these 6. ESOP stands for —— Efficient Service of Promises Employees Service Option Projects Effective System of Projects Employees Stock Option Plan Essential Security of Police 7. According to product/market expansion grid which of the following strategy is suitable for Existing products and new markets: Product development Market penetration Market development Diversification None of these 8. Which of the following is a type of e-marketer ? Brick only Click Only Click and motor marketers All of the above None of these 9. When a particular need is not being satisfied and no product has been offered is known as: Latent demand Existing demand’ Inefficient demand All of the above None of these 10. Which of the following is related with BCG matrix ? Stars Cash cows Dogs Question marks All of the above 11. The first step of Marketing Research process is: Preparation of report Data collection Research design Defining the problem Analyzing the data 12. Secondary data in marketing research should: Never be used be used after careful evaluation be always used None of these Both (2) and (3) 13. Management as a system emphasis on: Social system Open system Adaptive Dynamic All of the above 14. Which of the following is related with communication: Source Media Encoding Decoding All of the above 15. The function of management is: Planning Controlling Organizing Directing All of the above 16. The concept of MBO was introduced by: EltonMayo Mary Parker Folet Henry Fayol F.W. Taylor Peter Drucker 17. Test marketing in Laboratory is known as: Simulated test marketing Controlled test marketing Standard test marketing All of the above None of these 18. According to product/market expansion grid which of the following strategy is suitable for new products and existing markets ? Product development Market penetration Market development Diversification None of these 19. Most of the brand manager prefer which of the following promotional toll? Personal selling Direct selling Publicity Advertising Sales promotion 20. Which of the following is a psychological barrier in Communication ? Faulty translation Premature evaluation Organizational policy Specialist’s language Lack of time Loading … Related posts: Marketing Aptitude MCQ-69 Marketing Aptitude MCQ-65 Marketing Aptitude MCQ-12 Marketing Aptitude MCQ-20 Marketing Aptitude MCQ-66 Powered by YARPP.
