Marketing Aptitude IBPS Clerks Prelims,SBI PO Mains,LIC,Bank Jobs,RRB

Marketing Aptitude MCQ-4

1. Zero-Based Budgeting (ZBB) means

 
 
 
 
 

2. The best advertisement is ——

 
 
 
 
 

3. According to product life cycle theory, the profit is maximum in:

 
 
 
 
 

4. Which of the following expresses Maslow’s Motivation Theory best?

 
 
 
 
 

5. In banks, loans & advances are considered as ——

 
 
 
 
 

6. ESOP stands for ——

 
 
 
 
 

7. According to product/market expansion grid which of the following strategy is suitable for Existing products and new markets:

 
 
 
 
 

8. Which of the following is a type of e-marketer ?

 
 
 
 
 

9. When a particular need is not being satisfied and no product has been offered is known as:

 
 
 
 
 

10. Which of the following is related with BCG matrix ?

 
 
 
 
 

11. The first step of Marketing Research process is:

 
 
 
 
 

12. Secondary data in marketing research should:

 
 
 
 
 

13. Management as a system emphasis on:

 
 
 
 
 

14. Which of the following is related with communication:

 
 
 
 
 

15. The function of management is:

 
 
 
 
 

16. The concept of MBO was introduced by:

 
 
 
 
 

17. Test marketing in Laboratory is known as:

 
 
 
 
 

18. According to product/market expansion grid which of the following strategy is suitable for new products and existing markets ?

 
 
 
 
 

19. Most of the brand manager prefer which of the following promotional toll?

 
 
 
 
 

20. Which of the following is a psychological barrier in Communication ?