Marketing Aptitude MCQ-5 January 23, 2016admin0 Comments CategoriesMarketing Aptitude 1. Which of the following is a type of Dumping ? Sporadic Predatory Persistent Reverse All of the above 2. Which of the following is a quantitative technique of decision making ? Fish bowling Decision tree Brain storming Delphi Nominal 3. The purchasing power of an individual is not related with: Income Price Inflation Culture Debt 4. Marketing intermediaries include: Resellers Financial intermediaries Physical distribution firms Marketing services agencies All of the above 5. Which of the following is not a part of macro environment of a business ? Economy Political forces Socio-cultural forces Technology Suppliers 6. Which of the following is Exploratory research design? The literature survey After-only design Cross sectional study After only with control group Longitudinal studies 7. Green marketing is related with: Agricultural marketing Eco-friendly marketing Colors All of the above None of these 8. The organization in which number of management levels is reduced but the number of managers at any particular level is increased is called— Vertical organization Horizontal organization Hybrid organization Designed manual Proper staffing 9. Direct mailing is Cost efficient Selective Personal All (1), (2) and (3) are true None of these 10. Which among the following is not a component of ordering cost ? Stationery Postage Telegram Courier Taxes 11. In declining stage of a product life cycle, the sales are Declining Slow growth Fast growth Low Very high 12. Which of the following do you consider the social aspect of packaging ? Attractiveness Bio-degradability Name of a manufacturer Name of a Brand Convenience 13. What does the frequency of any advertisement medium implies? How many buyers are exposed ? Is the medium titled on a particular segment? Does it allow concentration on a specific area ? Does it allow to see the advertisement often ? Does allow the message to be developed fully ? 14. A market segment should be: Measurable Accessible Differentiable Actionable All of the above 15. Which of the following is not a Geographic variable in market segmentation? North South Rural Urban Age 16. Globalization of a company mea the company is: Ethnocentric Regiocentric Polycentric Geocentric None of these 17. Which of the following is not included in Promotion mix? Personal selling Sales promotion Packaging Publicity Advertising 18. The data is reliable when it is collected from: Educated people Universe of the interest Local area Outside the universe of interest Known persons 19. A management theory fails because People do not want to work accordingly People are illiterate Theory is not necessary Management is not pure science It lacks universal applicability 20. Which of the following can be dele gated? Power Authority Leadership Responsibility Accountability Loading … Related posts: Marketing Aptitude MCQ-69 Marketing Aptitude MCQ-65 Marketing Aptitude MCQ-12 Marketing Aptitude MCQ-20 Marketing Aptitude MCQ-66 Powered by YARPP.
