Marketing Aptitude MCQ-6 January 23, 2016admin0 Comments CategoriesMarketing Aptitude 1. Global marketing is the development of marketing strategies for the entire world or major regions of the world performing marketing activities across national boundaries the creation of value and the ex-* change of value between countries having firms with operations or subsidiaries located in many countries None of these 2. The Chairman of Unilever states that the world is just one big market. He feels anyone not taking this stance is systematically passing up profitable business. His approach MOST closely resembles exporting global marketing export marketing full-scale international marketing None of these 3. McDonald’s and B KFC satisfy hungry consumers in every hemisphere. This is an example of globalization customization internationalization regionalization None of these 4. Global marketing involves developing marketing strategies as if the world is one market. Which one of the following marketing mix variables is MOST difficult to standardize for global marketing? Brand name Package Media allocation Labels None of these 5. When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the firm applied a global strategy for marketing? Branding Product characteristics Packaging Advertising None of these 6. When products are introduced into one nation from another, acceptance is far more likely if prices are set very low when bribes are paid to local officials to aid distribution if there are similarities between the two cultures if packaging is adjusted to match local customs None of these 7. Which of the following is often used to raise revenue for a country and/or to protect domestic products? A quota A warning label An embargo An import tariff None of these 8. The ______ is the difference in value between a nation’s exports and its imports. balance of payments export/import ratio gross domestic product net trade value None of these 9. JCB would look to which of the following factors to determine how trade barriers would affect its ability to market its earth-moving equipment in various countries? Political and legal forces Interpersonal forces Social forces Technological forces None of these 10. Which of the following statements about technological forces in international marketing is TRUE? Television advertising can be used universally throughout the world Much of the technology used in industrialized regions of the world may be ill-suited for developing countries Because all countries have up-to-date postal services, direct mail advertising is always a viable option Technology is generally not a problem in international marketing None of these 11. USA Chemicals’ president is very excited about the possibility of the firm’s British subsidiary having access to the entire EU. He realizes that it will be some time before this area truly becomes one market, primarily because of differences in Available advertising media Culture Law Technology None of these 12. Countries in the Pacific Rim encompass —— of the world’s population. 40% 50% 60% 70% None of these 13. The lowest level of commitment to international marketing, and also the most flexible approach, is a joint venture direct ownership exporting licensing None of these 14. Export agents bring buyers and sellers from different countries together and collect a commission for arranging sales purchase products from different companies and sell them to foreign countries are specialists at understanding the needs of customers in foreign countries arrange for licensing agreements between domestic and foreign countries None of these 15. Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organizational structure for international marketing? exporting trading joint venture licensing None of these 16. Nuhitzu believes it has the technological expertise to produce communication systems that will be the leaders around the globe. Boston Electronics is widely regarded as having excellent management systems and superior marketing programme The two might form _______ to work together on a worldwide basis. a licensing agreement an export trading company a joint agreement a strategic alliance None of these 17. Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, what becomes a possibility? Exporting Joint venture Limited exporting Direct ownership None of these 18. ICI has subsidiaries in many countries. ICI is an exporter a licensing company a trading company a multinational company None of these 19. Body Shop and Benetton are examples of companies which have employed ————— as a market entry strategy. franchising exporting joint ventures licensing None of these 20. Which approach to international marketing involves least risk and minimum effort? licensing exporting franchising joint venturing None of these Loading … Related posts: Marketing Aptitude MCQ-20 Marketing Aptitude MCQ-36 Marketing Aptitude MCQ-78 Marketing Aptitude MCQ-63 Marketing Aptitude MCQ-41 Powered by YARPP.