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Marketing Aptitude MCQ-52

What is PAN?

(A) Permanent Account Note
(B) Permanent Account Number
(C) Product Act Note
(D) Programme Action Note

Who is the Governor of RBI?

(A) Dr. Rakesh Mohan
(B) Dr. Y. V. Reddy
(C) Shri. V. Leeladhar
(D) Dr. D. Subba Rao

Digital Marketing involves —

(A) Pull and Push
(B) Cost
(C) Green
(D) RAM

Which is the subject matter of Marketing ?

(A) Machine, man and money
(B) Product or Service
(C) Capital
(D) Brand

Today, market is—

(A) Buyer or Consumer or Customer’s market
(B) Seller
(C) Business
(D) Government

Which the function of marketing—

(A) Branding and Packing
(B) Production
(C) Costing
(D) Recording

21 . A Compaign is a—

(A) Specific message being sent to a specific group of recipients
(B) System
(C) Plan
(D) Market

Which is modern means of ‘quick response to customer’s problems ?

(A) Toll Free Phone
(B) Consumer Protection laws
(C) Govt. of India
(D) Speed Post

Which is the Product Line Policy ?

(A) Expansion of Product mix
(B) Production Technology
(C) Pricing
(D) Costing

Which is correct about the marketing Mix ?

(A) It is the function of Marketing Manager
(B) Regular Process
(C) Mix of Organisational Policies
(D) All of these

Promotion mix includes—

(A) Direct marketing
(B) Sales Team
(C) Public Relation or Publicity
(D) All of these

Which is a Final account of a bank ?

(A) Profit and Loss A/c
(B) Balance Sheet
(C) Trading A/c
(D) A and B

Market demand is affected by—

(A) Nature of demand
(B) Size of demand
(C) Changes in demand
(D) All of these

Natural environment includes—

(A) Ecology and Climate
(B) Natural Resources
(C) Environmentalism
(D) All of these

……… are grouping of consumers according to such characteristics as income, age, degree of urbanisation race or ethic classification, geographic location or education.

(A) Market Segments
(B) Sales Promotion and Advertisement
(C) Publicity
(D) Area