Marketing Aptitude MCQ-40

Which is Customer and Society-oriented Concept of Marketing ?

(A) Production Concept of Marketing
(B) Societal Marketing Concept
(C) Product Concept
(D) Marketing Concept

Social marketing—

(A) Is marketing of social assets
(B) Is a Social Product
(C) Is the design, implementation and Control of programmes seeking increase the acceptability of a social idea or practice in a target
(D) Is tool of social transaction

Which is nature of Planned Obsolescence ?

(A) Cost Planning and Control
(B) Intentional Obsolescence
(C) Change
(D) Alteration

Which is Product line of a bank ?

(A) Credit Card or Debit Card
(C) International Debit Card
(D) Golden Debit Card

Tools for customer relationship management should be implemented—

(A) ‘Only after a well-devised strategy and operational plan are put in place’
(B) Only is recording
(C) Only in production
(D) Only in repairing

ADRs is a—(In capital market)

(A) American Depository Receipts
(B) All Deposits Rate
(C) All Division Rule
(D) All of these

Match the following —
List-I (Type of Bank’s Public)

1) Civil action Publics
2) Government Public
3) Media Public
4) Financial Public


(a) Consumer Forum
(b) Service Tax Officer
(c) News Paper
(d) Investor
(e) Staff
Codes :

(A) (b) (d) (c)
(B) (a) (c) (d)
(C) (a) (b) (e)
(D) (b) (a) (c)

Which is Pollution Control Act ?

(A) Environment Protection Act
(B) Water Pollution Control Act
(C) Air Pollution Control Act
(D) All of these

Which is Marketing Strategy ?

(A) Undifferentiated Marketing Strategy
(B) Cost
(D) Coordination

Life Cycle Stage of a customer includes-

(A) Married Status of a Customer
(B) Cost
(C) Wages
(D) Age

Which is the Social Cost of a bank ?

(A) Robbery in Bank Property
(B) Noise made by bank employees
(C) Noise pollution of the bank’s generator
(D) All of these

Which is the impact of buying motives?

(A) Product Planning
(B) Price Policies
(C) Promotional Policies
(D) All of these

Which is Features of buying behaviour of Indian Consumers ?

(A) Bargaining
(B) Trademark Consciousness
(C) Changing Consumption Pattern
(D) All of these

Effective Communication is —

(A) not required for seller
(B) not required if demand exceeds supply
(C) good vocabulary
(D) a sine-qua-non for marketing

Societal benefits aspect includes —

(A) Social values and Astha
(B) Product Name
(C) Change
(D) Technical Change