Organisational Model is a model of—

(A) Advertising
(B) Research and Market Planning
(C) Buying Motive
(D) All of these

………… consists of the acts of individuals in obtaining and using goods and services, including decision processes that precede and determine these acts.

(A) Market Segmentation
(B) Product Planning and development
(C) Consumer behaviour
(D) Risk

Attitude of the customer is —

(A) Personal Factors
(B) Psychological Factor
(C) Social and Cultural Factor
(D) All of these

Which is Consumable Item ?

(A) Cold drink or Milk
(B) Newspapers
(C) Gas(LPG)
(D) All of these

Which is the birth stage of Product life cycle ?

(A) Production
(B) Research and development of Price
(C) Production development stage
(D) Introduction stage

Marketing based research and development includes —

(A) Need and wants of the customer
(B) Like
(C) Quality of Product
(D) All of these

Business analysis includes—

(A) Demand analysis
(B) Cost anal)»sis
(C) Profitability analysis
(D) All of these

Product Identification involves—

(A) Branding or Brand
(B) Packaging
(C) Labelling
(D) All of these

Which is the Product of Bank ?

(A) Credit Card—Debit Card
(B) SBI—Mutual Fund
(C) PNB—Credit Card
(D) All of these

Which is the objectives of Status-quo-objective Pricing ?

(A) Stabilising Prices
(B) Meeting Competition
(C) To ensure existence
(D) All of these

Which is the example of odd Pricing Policy ?

(A) Rs. 1999
(B) Rs.999
(C) Rs.99
(D) All of these

IDRA stand for—

(A) Industry Document Role Action
(B) Industries Development and Regulation Act
(C) Industry Division Act
(D) All of these

BEP (in units) computed by—

(A) Total Fixed Cost/Sales
(B) Total Fixed Cost/Contribution Per Unit
(C) Sales /100
(D) Sales/Total Cost

Which type of marketing plays vital role in Indian Economy ?

(A) Rural Marketing
(B) Digital Marketing
(C) Web Marketing
(D) Online Marketing

Publicity may be—

(A) Personal and Non-Personal
(B) Oral
(C) Unwritten
(D) All of these