marketing Aptitude MCQ-1 January 23, 2016admin0 Comments CategoriesMarketing Aptitude 1. Lever Bros, markets a number of different brands of laundry detergents including Radion, Persil Power, Persil Colour and Surf. Each of these specific versions of laundry detergents can be described as: a product item a product line a core product a mix item None of these 2. A brand name is one of the elements of the core product actual product augmented product All of the above None of these 3. Procter & Gamble makes at least eight different detergents This illustrates: product mix width product mix consistency product mix depth market item width None of these 4. A product item can be best described as a component of a marketing mix. particular type of brand. specific characteristics of a company’s product. specific version of a product. None of these 5. A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product category. dimension. extension. fine. None of these 6. The depth of a product mix is measured by the average number of convenience products as compared with the number of specialty products. different product lines offered by the company. different products offered in each product line. specialty products as compared with the number of convenience products. None of these 7. Beatrice Company markets such diverse products as Rosarita Mexican foods and Samsonite luggage. These various offerings exhibit Beatrice’s product mix width. depth. length. volume. None of these 8. Aggressive pricing is typical during the _ stage of the product life cycle. decline growth introduction plateau None of these 9. Sales usually start to decline ______ of the product life cycle. at the beginning of the termination stage at the end of the growth stage at the beginning of the decline stage during the maturity stage None of these 10. An ad that stresses Demand the real Lucas Wine Cooler; accept no substitutes! is best geared for which stage of the product life cycle? Introduction Growth Maturity Decline None of these 11. Persil is the best selling laundry detergent in the UK. When Lever Bros, used the Persil brand name for its washing up liquid it was adopting — —— policy. an individual branding an overall family branding a line family branding a brand extension branding None of these 12. Firms that use —— are less likely to damage their reputations if a new product fails. individual branding overall family branding line family branding brand extension branding None of these 13. Which of the following is NOT a desirable feature for a brand name? it can facilitate the introduction of new products it can become used as the generic name for all products in the category it can make it possible for the firm to engage in non price competition it can help develop brand loyalty amongst buyers None of these 14. Which of the following is an example of a manufacturers brand? Sainsbury wines Matsui televisions Yessica dresses Flymo lawnmowers None of these 15. Andrex toilet tissue is a _____ for Kimberly-Scott Corporation. trade name trade mark brand name brand mark None of these 16. The Nike swoosh that is prominent on all of the firm’s packaging, products, and advertising is a: trade name trade mark brand name brand mark None of these 17. Own label brands are initiated an owned by manufacturers only. manufacturers and retailers. wholesalers only. wholesalers or retailers. None of these 18. The major characteristic of own label brands is that only retailers initiate and own the brand. manufacturers are not identified on the product. producers become involved will the marketing mix. producers are identified on the product. None of these 19. At one time, generic brands represent ed about 10 percent of all retail grocery sales. Today they account for considerably less. considerably more about the same. none of above None of these 20. Dakotah, a South Dakota-based pro ducer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of brand extension. brand licensing. family branding individual branding. None of these Loading … Related posts: Marketing Aptitude MCQ-50 Marketing Aptitude MCQ-8 Marketing Aptitude MCQ-79 Marketing Aptitude MCQ-83 Marketing Aptitude MCQ-29 Powered by YARPP.